Search engine optimization

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search[1], news search and industry-specific vertical search engines. This gives a website web presence.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The initialism "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the quality of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.



Tulisan Terkait :


Best Quote Today:
Keberhasilan adalah kemampuan untuk melewati dan mengatasi dari satu kegagalan ke kegagalan berikutnya tanpa kehilangan semangat. (Winston Chuchill)

Jika Anda menyukai tulisan diatas jangan lupa untuk klik tombol suka untuk berbagi dengan teman facebook Anda. Anda juga bisa membagikan tulisan ini di twitter dan jejaring sosial lainnya. Berbagi itu indah.
 
Indonesian Super League 10/11|Indonesian Best Brand Image|Tanggapan FBC Atas PIPA dan SOPA|Operator Seluler Indonesia|Facebook Application
Guest Book FBC|Barter Link - Sahabat FBC| Profil dan Biodata | Kunci Gitar
Protected by CopyRights & Intelectual Property 2009-2012